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Most investors focus on one return - cap rate.     

We engineer five​

  • Buy Smart: Identify markets for appreciation 

  • Build Equity: Target renovations for ROI

  • Hold & Earn: LTR, STR or enjoy yourself

  • Exit High: Stage, time & positioned for max gain

  • Optimize Tax: Lower tax at every stage 

We advise, design, and manage real estate investments across the full value creation cycle

We have learned with experience which locations and features are best for a successful vacation rental in Florida. This way you can both enjoy your property and earn income. We can connect you with talented and honest real estate and mortgage professionals that specialize in the South Florida second homemarket.

Buy Smart

We identify markets primed for appreciation and properties where the valuation leaves room to build equity. The right buy is where wealth creation begins.

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We can connect you with talented and honest real estate and mortgage professionals that specialize in the South Florida real estate market.

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It's little details that make setting up a vacation home and rental difficult. Purchasing and assembling every little household item. We know what renters want and do this all for you.

Hold & Earn

STR, LTR, or second home — we structure the hold to maximize income and offset carrying costs. The property works for you

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It's little details that make setting up a vacation home and rental difficult. Purchasing and assembling every little household item. We know what renters want and do this all for you.

We can also connect you with alternate revenue streams to earn even greater income. We have a team of cleaners, handymen, and management staff assembled to ensure happy tenants leave positive reviews and keep your property in good condition.

Exit High

We stage, time, and position your property to capture maximum capital gain. Every detail of the exit is designed to put more in your pocket.

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We can also connect you with alternate revenue streams to earn even greater income. We have a team of cleaners, handymen, and management staff assembled to ensure happy tenants leave positive reviews and keep your property in good condition.

We have learned with experience which locations and features are best for a successful vacation rental in Florida. This way you can both enjoy your property and earn income. We can connect you with talented and honest real estate and mortgage professionals that specialize in the South Florida second homemarket.

Build Equity

Targeted renovations and high-return upgrades add value from day one. We identify what moves the needle and execute fast.

Homemade Investment Graphic [Recovered]-02.png

We can connect you with talented and honest real estate and mortgage professionals that specialize in the South Florida real estate market.

  • Twitter
  • Instagram

We can also connect you with alternate revenue streams to earn even greater income. We have a team of cleaners, handymen, and management staff assembled to ensure happy tenants leave positive reviews and keep your property in good condition.

Optimize Tax

Depreciation, cost segregation, and 1031 exchanges built into the strategy from day one. We make sure you keep more of what you make.

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We can also connect you with alternate revenue streams to earn even greater income. We have a team of cleaners, handymen, and management staff assembled to ensure happy tenants leave positive reviews and keep your property in good condition.

Consider the economics of our properties.

Pompano Beach,
Florida

4 Bedrooms

2 Bathrooms

1,900 Sq Ft

3 Parking

Operating Expense

$3-7K/ Month

Cap Rate

15-15%

Leveraged Return

5-50%

Cashflow NOI

$5-10K / Month

Purchase Price

$400-700K

Rental Income

$5K-15K/ Month

Development Cost

$25,000

Neighborhood

A

Dania Beach,
Florida

3 Bedrooms

2 Bathrooms

1850 Sq Ft

3 Parking

Operating Expense

$3-7K/ Month

Cap Rate

5-15%

Leveraged Return

5-50%

Cashflow NOI

$5-10K / Month

Purchase Price

$400-700K

Rental Income

$5-10K / Month 

Development Cost

$35,000

Neighborhood

B+

Fort Lauderdale,
Florida

5 Bedrooms

3 Bathrooms

1,950 Sq Ft

4 Parking

Operating Expense

$3-7K/ Month

Cap Rate

5-15%

Leveraged Return

5-50%

Cashflow NOI

$5-10K / Month

Purchase Price

$400-700K

Rental Income

$5-10K/ Month

Development Cost

$30,000

Neighborhood

A

Meet the Founder.

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Erica
Caplen

Founder and President

​

After spending time in the South Florida real estate market, Erica realized there existed a major untapped opportunity in the second home vacation sector. Many of her clients were out of state investors who were looking for a full suite solution of services to help them manage and optimize their Florida investment properties. So Erica started Homemade Investment to provide these services to her existing clients, as well as others interested in the opportunity. 

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